YES YOU CAN make exceptional alcohol free alternatives so that you can say YES to more. They bring people together by saying YES to good times and great mornings.
The brand name is a statement of intent, and we lean in to the power of yes. Say YES to the night and YES to the morning run. The simple and positive brand idea stems from the extra possibilities available for YES YOU CAN drinkers.
The brand tone is upbeat, positive, informal and intelligently witty, speaking to people who want a quality alternative to alcohol to support their active and conscious lifestyle.
The YES YOU CAN name informs the approach to design through the ‘statement as brand’ idea. The logo itself becomes the call to action and is used dynamically to provide structure to the graphic system. A dynamic logo, playful typography, bold colours and flexible layouts work into a brand that is always delivered with an upbeat rhythm.
The identity doesn’t shy away from having a good time – it’s bold, full of personality and embraces the possibilities.
Memories made, not wasted.
Client: YES YOU CAN Drinks
Photographer: Jess Nash
Launch branding: Marx Design
Brand Strategy Audit | Brand Identity Refresh | Art Direction | Design + Guidelines