Software is a skincare company with a mission to enable people to achieve healthier skin by providing easier access to medical-grade skincare. They offer personalised, skincare formulas from Aussie doctors, designed by Aussie dermatologists. Patients complete a quiz detailing their skin concerns, are paired with a doctor for a consultation and prescribed medical-grade treatments. The skincare industry can be difficult to navigate, and Software aims to simplify the jargon by bringing it back to science and providing personalised treatments with ongoing care for their patients.
The brand idea ‘skincare meets science’ is based on providing products that actually work. The identity reflects this with a medical look and tone to instil trust in the offering. A visual skin goals system was developed to personalise the experience – this is rolled out across the brand in the quiz and tracking product features as well as on the packaging and marketing assets.
Brand Development | Art Direction | Packaging | Graphic Design
Team: Eucalyptus
Photography: Benito Martin