There is a particular strength in women going through menopause. They have the ability to withstand the toughest conditions - conditions that can dramatically affect them physically and emotionally. Designed in-house by the team at Eucalyptus, Juniper is an online platform offering tele-health services, medical treatments and community support to women through this period of their life.
The name, Juniper, embodies strength and resilience. The identity balances the medical nature of the service with a warm, inclusive undertone providing a safe space of support. It's grounded yet delicate, strong but vulnerable, reflecting the character of the many women we heard from when building this business.
Branding & Strategy | Art Direction | Packaging | Graphic Design
Team: Eucalyptus
Photography: Saskia Wilson
Illustration: Ilana Bodenstein
Recognition: AGDA 2022 Distinction (Brand + Identity)
Brand New Under Consideration with mentions in Best Of 2021 - identity, illustration, photography, typography lists